It's simply the best-made, best-looking, most functional vegan guitar strap available anywhere in the world at the best price. Know also that we've thoroughly considered how this product relates to the world around us, not only by making this strap cruelty free and vegan, but by using 100% recycled seatbelt materials, and making this USA made strap sweatshop free, locally here where we live, in Los Angeles, California.This finely made simple strap is our finest industrial design accomplishment to date and it's a great affordable strap for your guitar. For around $20, it's also a great gift for all your guitar playing friends.Instead of the cheap nylon webbing most mega-production Chinese-made strap makers use, we use recycled automotive seatbelt webbing that that will never break, looks great, and adjusts extra easy and smooth. We also cut the strap about 6 inches longer than the average guitar strap for those who are bigger or who like to play low.We then sew on our own special vegan end-tabs that are die-cut and made of heavy duty automotive upholstery vinyl on the outside, and further strengthened by a folded-over double layer of super sturdy and flexible carbon fiber cloth on the inside of the strap. Like all our vinyl straps this guitar strap also has a trio of hand-tooled stainless steel rivets on the back tab and the front end tab is sewn on with a sturdy x-box stitch for an ultra sleek look and now features sewing around the keyholes for even more strength.